I. Overview Shenzhen newspaper ads: early 19th century, there has been made with European typography Chinese books. In 1834, British missionary Robert Morrison provoke carved, sent aides Milne visit Malacca founded printing, printed books and printing technology with Continental. The following year, Morrison and Huaren Liang Yafa, a total of Office "Monthly Magazine Monthly Statistics Biography", creating a new era of Chinese printing. On the first issue, the magazine editor who ATSDR Milne's "Notice paste", given away for free publicity this publication is not for sale, 1853, issue of the British missionary, "Xia Er Guan Zhen 'publications in Hong Kong and published in the journal recruiting ad The publications sold in Guangzhou, Fuzhou, Xiamen, Ningbo and Shanghai. 1872 British businessman Mitchell founded the "Declaration" in China, in 1893 there have been foreigners and Chinese co-organized by 丹福士 "News." On these newspapers published a number of foreign Matheson, auction notices and firm commodity introduction. In the liberation of the city, posters of the content is very extensive, involving entertainment, sales, purchase, tracing many areas, medical treatment and so on. Second, the Shenzhen-column newspaper advertising: (1) the degree of opening paper format newspaper newspaper advertisements usually are generally the size of two, known as broadsheet, tabloid. Effective full-page newspaper printing area: 35cm × 47cm, effective full-page tabloid printing area: 23.5cm × 35cm. The whole open a newspaper usually a narrow around the middle of the two full plus seam. (2) newspaper advertising newspaper columns aesthetic needs according to the newspaper page layout and layout, usually develop several standard ad column size. Advertising design personnel must be based on the content of advertising, it is expected to reach the visual effects convey a reasonable choice advertising Columnar, and ultimately determined in consultation with the advertiser. Different broadsheet and tabloid column size. For more information, please visit the official website: www.yhgg99.com